Vansh Chaudhary Writes

Does advertising really help consumers in making well considered choices ?  What is one thing that you come across everywhere, no matter whether you are at home, in the market, on a highway, a train, watching a movie or in a flight? It is the advertisement. You get to see them in form of television ads, you tube ads, pamphlets, in the newspaper, billboards and so on. Excitingly, we are surrounded by advertisement all around us because as a popular saying goes, " jo dikhta hai, wahi bikta hai ". The main purpose of advertisement is to sell. Companies have been running advertisement for time immemorial with some television ads like "washing powder nirma" becoming part of our life. The advertisement industry has evolved with time and digitalisation. Instead of radio or television, now we get to see numerous ads , which is truely irritating, on you tube, while reading online news articles, playing games or even listening to music. In fact, I can hardly remember the time

I was dismayed when I saw a pamphlet in the local newspaper which claimed that a certain medicine could cure the disease of homosexuality. Similarly one can find numerous youtube videos of people giving tips to cure homosexuality. Homosexuality is not a disease and hence it is not something that can be cured or should be cured. There is a lot of stigma around sex and gender in Indian society. Anyone who does not fit into the so-called norms that society has created has to go through the torment of his own family, friends, and relatives. Homosexuality is the attraction of people of the same sex. A homosexual person, unlike a heterosexual person, does not feel attraction for the opposite gender. It is something that is characterized in a person since birth and is only realized by a person later when they mature. There are a lot of myths about homosexuality in India. Those myths are not even addressed in our society because it is taboo to talk about homosexuality. This has given rise to h