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Does advertising really help consumers in making well considered choices ?

Does advertising really help consumers in making well considered choices ?  What is one thing that you come across everywhere, no matter whether you are at home, in the market, on a highway, a train, watching a movie or in a flight? It is the advertisement. You get to see them in form of television ads, you tube ads, pamphlets, in the newspaper, billboards and so on. Excitingly, we are surrounded by advertisement all around us because as a popular saying goes, " jo dikhta hai, wahi bikta hai ". The main purpose of advertisement is to sell. Companies have been running advertisement for time immemorial with some television ads like "washing powder nirma" becoming part of our life. The advertisement industry has evolved with time and digitalisation. Instead of radio or television, now we get to see numerous ads , which is truely irritating, on you tube, while reading online news articles, playing games or even listening to music. In fact, I can hardly remember the time...

STIGMA AROUND HOMOSEXUALITY IN INDIA

I was dismayed when I saw a pamphlet in the local newspaper which claimed that a certain medicine could cure the disease of homosexuality. Similarly one can find numerous youtube videos of people giving tips to cure homosexuality. Homosexuality is not a disease and hence it is not something that can be cured or should be cured. There is a lot of stigma around sex and gender in Indian society. Anyone who does not fit into the so-called norms that society has created has to go through the torment of his own family, friends, and relatives. Homosexuality is the attraction of people of the same sex. A homosexual person, unlike a heterosexual person, does not feel attraction for the opposite gender. It is something that is characterized in a person since birth and is only realized by a person later when they mature. There are a lot of myths about homosexuality in India. Those myths are not even addressed in our society because it is taboo to talk about homosexuality. This has given rise to h...

I should have helped?

 It was a humid day in July in New Delhi, India. It was around 3 p.m. that it started raining which was a respite from the scorching sun of the afternoon. I wished to sit in the balcony of my PG and have some chai-biscuit but I had no time to appreciate the rain. I was running late. I had my coaching at 4 p.m. and I had not yet taken bath. It isn't like taking bath was necessary but I could not go with my messy hair with Riya recently passing smiles at me. I quickly took a bath, packed my bag, and checked my phone for the time. It was 3:15. Also I saw a text from my friend, Darshan, that he had already left for the coaching. It was our legal studies class and a new teacher was going to take up the topic of constitutional laws.     The little rain did no good to the weather. Although the sun had gone, the weather had become incorrigibly humid. I was quite late and so I had to walk briskly to the metro station. The long queue at the metro station was an add-on to my de...

Craze for Shark Tank Season 2 no less!

The Shark Tank India season 2 is out and the viewers are really crazy about it. Social media is swarmed with memes and clips from the show with people loving the amazing business ideas and pitches, the expertise of the sharks, and the fun fight among the sharks to invest in an idea. The keen audience never fails to notice any facet of the show ranging from the eloquent dressing sense of the shark Namita Thapar or the crazy dialogue and style of the shark Aman Gupta or the classic way in which the shark Anupam Mittal talks. The audience loves the philanthropic side of the shark, Peyush Bansal, and the quickness with which the shark Vineeta Singh take decisions. Although, the absence of the shark Ashneer Grover is a major missing from season 2 which was quite anticipated after his controversial resignation from his own company. The audience loved him in season 1 for his straight talks with the pitchers and understanding of making large businesses. Ashneer's way of talking about busin...

Caste Census in Bihar

Who is not aware of the caste-based politics in Bihar? Politics on caste is enshrined in the roots of Bihar and one cannot imagine an election without the candidates asking people to vote merely on the basis of their caste. The political parties use all sorts of statistics available to formulate different sorts of caste equations to win elections. Coalitions are formed on this very basis that which party brings which caste under its ambit. If the caste equation sets right or the majority castes support a party, its win is assured in the state of Bihar. However, caste-based politics is not just an affair in Bihar. Such politics is also very prevalent in the state of Uttar Pradesh, Uttrakhand, Haryana, Gujarat, and Rajasthan. Nevertheless, caste is one of the most important factors in Bihar. In Bihar, a leader is not a leader but a Yadav face, a Bhumiar face, a Muslim face, and so on. Time and again, political parties try to woo people of different castes just to gain votes. Nothing is d...

The Gen Z bag

Studying in an extravagant coaching center in Connaught Place, Delhi may not have been very beneficial in giving desired output in my competitive examination but it proved to be an overall different and fun experience. I am someone who likes to observe things and traveling from a low-budget Pg in Laxmi Nagar to the posh business and tourist area every day gave me the chance to observe. Observation is not a one-day thing, but you do it over a period of time and it is when you notice stark differences in the character and habits of people from different backgrounds.  It was our first day of coaching and the first-day anxiety prevails. The shyness, sitting quietly and just observing faces, ice-breaking with your first bench mate, and the overly boosting first-day enthusiasm to emerge the brightest among all. The classroom setup was different from what I expected it to be. Taking admission in Delhi, I expected the coaching to be thronged with Delhites but apparently, it was the UP and ...

Right to Privacy in India

 Privacy is a fundamental right in India. In the Puthaswamy vs Union of India, the nine-judge constitutional bench unanimously declared the right to privacy as a fundamental right under the Constitution of India. In spite of this judgment, individual privacy and data security of citizens have not yet received their due importance. In today's world of Internet with India lacking a data protection law, individual data is just at the mercy of multi-billion companies like Facebook, Twitter and so on which collect individual data on their platform. Hackers can even enter into our smartphones and steal our sensitive data, read our so-called encrypted chats, look into our banking details and passwords and even tap phone calls. Government surveillance and security cameras that are installed on streets and workspaces, which are important in many ways, give us the feeling of constantly being watched.  Nevertheless, we will all agree that privacy is of paramount importance to all individ...